Hear From Our Clients
Apex Threads
Streamlining Launch Operations
Apex Threads, a premium streetwear label based in Los Angeles. The founder-led team had a strong design vision but was struggling to turn prototypes into scalable production and lacked go-to-market structure. Timelines were slipping, and vendor communication was inconsistent. Solution: Genesis of California stepped in to create a streamlined operational roadmap, introduced vetted production partners, and implemented a simple but scalable planning system tailored to small teams. Apex Threads launched within six weeks of engagement. Initial inventory sold through 80% in the first two weeks, and internal bandwidth was freed up to focus on creative and brand storytelling.
"Genesis helped us turn chaos into clarity. Their systems-thinking mindset gave us traction, fast. We went from missed calls and missed deadlines to hitting every major milestone with confidence."
– Lena G., Co-Founder, Apex Threads
Scaling Ethical Supply Chains for Northshore Collective
Northshore Collective, a sustainable surfwear brand based in Santa Cruz. With growing demand and a successful direct-to-consumer launch, Northshore struggled to scale while staying true to their sustainability values. Vendor management was fragmented and operational costs were creeping up. Genesis of California conducted a full operational audit, streamlined vendor communication, and introduced traceable sourcing protocols. We also facilitated a B2B partnership strategy to diversify sales channels. The brand expanded into 12 independent retailers within 90 days and reduced production costs by 15% while maintaining eco-certifications.
"Working with Genesis felt like getting a true partner—not just a consultant. They protected our brand’s soul while helping us grow smart and fast."
– Marco D., CEO, Northshore Collective
Scaling Ethical Supply Chains for Northshore Collective
Northshore Collective, a sustainable surfwear brand based in Santa Cruz. With growing demand and a successful direct-to-consumer launch, Northshore struggled to scale while staying true to their sustainability values. Vendor management was fragmented and operational costs were creeping up. Genesis of California conducted a full operational audit, streamlined vendor communication, and introduced traceable sourcing protocols. We also facilitated a B2B partnership strategy to diversify sales channels. The brand expanded into 12 independent retailers within 90 days and reduced production costs by 15% while maintaining eco-certifications.
"Working with Genesis felt like getting a true partner—not just a consultant. They protected our brand’s soul while helping us grow smart and fast."
– Marco D., CEO, Northshore Collective
Strategic
for Apparel
Consulting
Innovators
Genesis of California is a boutique consulting firm partnering with apparel and lifestyle companies to unlock growth, drive innovation, and streamline operations. We specialize in bridging the gap between vision and execution across the brand and business lifecycle.
